XGT Fitness nets a 3,182% ROI from automated lead capture
- HQ
- Visalia, CA
- Founded
- 2019
- Team
- 2 people
- Locations
- 2
- Website
- xgtfitness.com
Owning a business has many moving parts, and nothing is more important to us than lead generation. Scrollmark has been instrumental in generating leads, responding to DMs and comments, and engaging quickly with potential customers to book and sell trial packages.
Reaching prospects while interest is hot
Most inquiries arrive right after someone sees an ad, a transformation story, or a promo. A reply that comes hours later often means a prospect who joined somewhere else, so XGT set Scrollmark to handle the first conversation.
Social used to be purely a marketing channel. It quietly turned into a sales channel as prospective members commented on posts and sent DMs about trial packages, and with two people running two locations, those messages waited until the lead had cooled.
- Scrollmark engages anyone who comments and answers DMs in real time.
- It asks interested prospects for their contact details in the same conversation.
- No lead falls through the cracks because someone was busy coaching.
The faster XGT responds to a comment or DM, the easier it is to convert that interest into a booked appointment and a membership.
Turning comments into members
Scrollmark passes each name, email, and phone number into ClubReady automatically, creating an immediate follow-up for membership sales. Nobody has to watch the inbox, so coaching time stays coaching time.
The payoff shows up where it matters. XGT pegs its return from Scrollmark at 3,182%, and because members keep renewing, that impact compounds quietly month after month.
For a gym run by two people, this is what turns social from a nice-to-have into a dependable source of new members.
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