XGT Fitness Nets a 3,182% ROI from Automated Social Lead Capture
Highlights
First Reply in Seconds
Prospects who comment or DM hear back instantly, while their interest in a trial package is at its peak.
Leads Land in ClubReady
Scrollmark collects each prospect's name, email, and phone number and routes everything straight into XGT's CRM for follow-up.
No Extra Staff Needed
A two-person team runs lead capture for two locations without giving up time on the gym floor.
3,182%
ROI from Scrollmark
2-4
New Memberships Every Month
$6-12K
New Annual Recurring Revenue
Scrollmark has been a game-changer for our social media strategy. Owning a business has many moving parts, and nothing is more important to us than lead generation to continue growing the business. Scrollmark has been instrumental in generating leads for us, responding to Direct Messages and Comments, and engaging quickly with potential customers to book and sell trial packages. The team has been great to work with, and this tool is impressive.
Jesse Lopez
Owner-Operator
Reaching Prospects While Interest Is Hot
Most inquiries arrive right after someone sees an ad, a transformation story, or a promo. A reply that comes hours later often means a prospect who joined somewhere else, so XGT set up Scrollmark to handle the first conversation.
Social media used to be purely a marketing channel for XGT. It quietly turned into a sales channel as prospective members started commenting on posts and sending DMs about trial packages. The problem was timing. With two people running two locations, those messages often waited until after a coaching block, and by then the lead had cooled off.
Now Scrollmark engages anyone who comments on a post and answers DMs in real time. It asks interested prospects for their contact details in the same conversation, then passes each name, email, and phone number into ClubReady automatically, creating an immediate follow-up for membership sales. No lead falls through the cracks because somebody was busy coaching.
“The biggest thing we noticed with lead management is that the faster we respond to a comment or DM, the easier it is to convert to a sales appointment and to membership,” says owner-operator Jesse Lopez.
Turning a Handful of Comments into Members
Scrollmark engages 5 to 10 lead comments a month for XGT, and that steady stream of conversations does real work for a two-person team.
Every one of those comments gets a fast, helpful reply and a clear path toward booking a trial, so interest turns into a sales conversation while it is still warm. Nobody has to watch the inbox or drop what they are doing to answer a DM, which means coaching time stays coaching time.
The payoff shows up where it matters. XGT pegs its return from Scrollmark at 3,182%, and because members keep renewing, that impact compounds quietly in the background month after month. For a gym run by two people, this is what turns social from a nice-to-have into a dependable source of new members.
Enter The Next Generation of Social
We'll show you how the Scrollmark platform can grow social outcomes and save you time.
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