Social CRM

Give your social relationships first-party status

Every follow, comment, DM, and preference, linked to a customer profile and synced to your CDP, ready to trigger campaigns across your stack.

Build profiles from zero-party data

One profile per person

Unified customer profiles built from contact info, preferences, sentiment, and behavior, updated with every new interaction.

Segment and retarget smarter

Create high-intent audiences from social engagement signals and trigger better ads, offers, and automations.

AI tagging, trained in plain English

Train it with natural prompts

Just tell our AI what to watch for, like "tag people who mention jean shorts" or "flag any shipping complaints."

Dynamic tags from linked data

Scrollmark's AI uses your product catalog and brand knowledge to auto-tag comments and DMs with contextual labels.

Trigger omnichannel campaigns from social

Every customer signal is processed immediately by Social CRM, and is synced across your stack in real time.

Trigger journeys across email and SMS

A comment or DM can kick off a welcome series, a winback, or a restock alert the moment intent shows up.

Sync with your CRM or CDP

Social handles, engagement history, product intent, and sentiment flow into the systems your team already uses, through native integrations or webhooks.

Access data from everywhere

Access your data on ChatGPT or Claude using our MCP, and push data to your marketing stack in real time using native integrations.

Meet Social MCP

Every location, one view

Customer profiles, engagement, sentiment, and intent roll up by location and market for multi-location brands.

Social Identity

Social Identity: data you didn't know you had

Individual-level data

Capture emails, phone numbers, birthdays, and more from comments and DMs to build unified profiles in your CDP.

Buying intent and preferences

Tag comments and DMs about SKUs, colors, and sizes as intent data, so you know what to promote, fix, or feature next.

Sentiment signals

Filter and score sentiment patterns in comments and DMs to guide your marketing, product, and merch strategy.

Let's Get Social

Let's talk about your data, content, integration, and CX needs.