A national grocer drives more outcomes from social with Scrollmark Agents
Highlights
Community Agent Drives Followers
By engaging commenters one-on-one, community agent was able to drive more users to follow Grocery Outlet's Instagram page and download the app
Multi-Location Setup
Scrollmark was able to set up agents across 76 Grocery Outlet social accounts in minutes.
Quicker Answers from SocialGPT
Grocery Outlet relies on SocialGPT to answer analytics questions, ideate content, and keep a pulse on the hottest trends in grocery.
2787
followers gained
74.9%
Response Rate to DMs
80
Hours Saved
Scrollmark made our social team feel bigger overnight. It helped us grow our fanbase and personalize outreach to our community. Scrollmark is how social teams will operate going forward: AI-driven, always-on, and built around outcomes.
Kevin Miller
Interim CMO
Asking More from Social
Grocery Outlet wanted to use social to drive more followers, loyalty signups, app downloads, and purchases without adding extra work for their team.
Grocery Outlet used Scrollmark's Community Agent to personalize comment responses and messages to each user, and drive followup actions.
- Grocery Outlet ran a holiday giveaway that leveraged Scrollmark's community agent to drive 512 app downloads
- Community Agent asked social followers about their nutrition goals for the year, and point them towards purchase links for relevant groceries
- Community Agents was set up in under an hour for over 76 accounts simultaneously, saving Grocery Outlet hours of work
By engaging members one-on-one, Community Agent accelerated Grocery Outlet's social goals and opened up downstream benefits from social.
Getting Answers from SocialGPT
Grocery Outlet used SocialGPT to simplify the process of getting answers about both their own social performance and social trends in the Grocery industry at large.
Grocery Outlet wanted a quick way to get more signal for their social strategy, and found SocialGPT to be the perfect copilot to integrate into their weekly workflow.
- Grocery Outlet checked which posts and content pillars were driving the most engagement
- They used SocialGPT to source trending posts in grocery and explain why those posts are trending
- With SocialGPT, Grocery Outlet's social team better understood the context behind their social performance without having to dig through graphs and screenshots
These data points and insights help the team adjust creative and messaging without hours of manual research.
Enter The Next Generation of Social
We'll show you how the Scrollmark platform can grow social outcomes and save you time.
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