One Cozy Earth journey collected thousands of first-party emails from social
- HQ
- Bluffdale, UT
- Founded
- 2010
- Employees
- 105
- Website
- cozyearth.com
We can't believe it's taken someone so long to figure this out! This was seriously such a seamless way to get email entries. We love Scrollmark!
Running a $29K giveaway without babysitting it
Cozy Earth teamed with Snowpine Lodge for their biggest Instagram giveaway yet, a $29K ski and spa getaway. They expected it to blow up and did not want to spend the week babysitting a comment section.
So they set one journey to trigger on every comment, and the whole flow ran on autopilot while the team watched the entries climb.
- Replied to all 61,700 comments the moment they landed.
- Logged each email straight into Cozy Earth's social CRM inside Scrollmark.
- Checked the social CRM to see whether each commenter was already a follower or customer, to personalize the experience.
In total, Scrollmark saved the team more than 736 hours of manual work, so a campaign at this scale ran without stretching anyone or slowing a single reply.
First-party emails, collected in the DMs
12K+ automated DMs netted 3,600+ high-intent leads. Each address arrived through a conversation the customer chose to have, so the list is permission-based, first-party, and warm before the first send.
- 61,700 comments on a single post.
- 12,270 automated DMs sent.
- 3,633 emails collected.
- 6,110 new followers for Cozy Earth, plus 8,846 for Snowpine Lodge.
When automation meets intent, one journey drives short-term performance and long-term list growth at the same time.
More success stories
260 Sample Sale turns social conversations into lasting customer connectionsHow 260 Sample Sale connects social conversations to consented Bloomreach profiles, existing loyalty, and a shared home for marketing and customer care.
Sequel Brands connects a national social audience with the right local studioHow Sequel Brands uses studio-specific answers to turn Pilates Addiction's national social audience into local interest and preopening leads.