Cozy Earth Bags 3.6K+ Emails from a Single Giveaway Post
Highlights
736 hours saved
Scrollmark replies to EVERY comment, then sends DMs offering extra entry in exchange for email, collects emails, and tags the users who share their details - all on autopilot.
3.6K emails with zero manual work
Email collection was fully automated, no one at Cozy Earth had to lift a finger.
First-party data without forms
Emails were collected directly in the DMs, as part of a natural convo, making it frictionless.
12K+
Auto-DMs Sent
3.6K+
Emails Collected
30%
DM-to-Lead Conversion Rate
We can’t believe it’s taken someone so long to figure this out! This was seriously such a seamless way to get email entries. We love Scrollmark!
Kate Greenwood
Head of Social
Saving 736 hours of manual effort
Cozy Earth teamed with Snowpine Lodge for their biggest giveaway on Instagram yet - a $29K ski and spa getaway. They knew the giveaway would blow up, they just didn’t want to babysit it.
So they used Scrollmark to automate the heavy lifting:
- Replied to every comment instantly
- Then DM'd every commenter, asking for emails for extra entry
- Captured those emails automatically in Cozy Earth's social CRM inside Scrollmark
Running a giveaway at the scale Cozy Earth achieved would've been nearly impossible to manage manually.
Here's how much time the team saved:
- Responding to comments: Manually copy-pasting the same reply takes about 15–20 seconds each → 61,700 comments × 0.25 minutes = 15,425 minutes (~257 hours)
- Sending DMs manually: Identifying the commenter, opening their profile, personalizing the message, and sending typically takes around 1.5–2 minutes per message → 12,270 DMs × 1.75 minutes = 21,473 minutes (~358 hours)
- Collecting and logging emails: Monitoring replies, extracting emails, and updating internal lists or tools takes about 2 minutes per email → 3,633 emails × 2 minutes = 7,266 minutes (~121 hours)
In total, Scrollmark saved Cozy Earth over 736 hours of manual work, allowing them to run a high-impact campaign without stretching the team or slowing down the response. #SaveTheMarketer
Collecting 3.6K+ emails at scale through DMs
12K+ automated DMs went out, netting 3,600+ high-intent email leads. And since every email was collected through Instagram DMs, this was all clean, permission-based, first-party data.
The campaign's success exceeded all expectations:
- 61,700 comments on a single post
- 13,108 post likes
- 12,270 automated DMs sent
- 3,633 emails collected
- 6,110 new followers for Cozy Earth
- 8,846 new followers for Snowpine Lodge
The campaign shows that when automation meets intent, engagement can actually help drive long-term community growth as well as short-term performance wins.
Get started today
Let's talk how you can grow your brand love on socials and convert it into growth.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
