Tree Hut Turns 16K Customer Convos Into Marketing Intelligence


Scrollmark gave us visibility into customer sentiment that we simply couldn't achieve before. What used to take weeks of manual analysis now happens automatically, helping us make smarter product and marketing decisions based on real customer feedback.
Lauren Lane
Digital Media Manager
Tree Hut had thousands of social media comments pouring in, each holding potential insights about customer preferences and product perception.
But without a structured way to sift through all that noise, they couldn’t extract the valuable patterns hiding within the data.
Scrollmark stepped in, deploying its social listening and sentiment analysis tools to process over 16,000 interactions across Instagram and TikTok. The system classified feedback by sentiment, product mentions, feature preferences, and purchase intent, turning raw engagement into clear, actionable insights.
Tree Hut wanted this kind of a read on what customers actually want, so that they can fine-tune products and messaging to match - improving engagement metrics and conversion rates across marketing channels.
Scrollmark’s analysis surfaced specific trends and emerging opportunities:
What used to take weeks of manual digging now happens in no time, giving Tree Hut the speed to pivot fast and adjust marketing based on real-time feedback. Social media engagement became a direct line to actionable business intelligence.
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