Engagement on socials is the new entry point for loyalty

Transaction-Based Loyalty

Starts after someone buys, missing the chance to build a relationship early

Rewards purchases only, which limits participation to paying customers

Lives in loyalty apps and emails that feel disconnected from daily behavior

Focuses on retention, so loyalty efforts kick in only when someone's at risk of leaving

Social Loyalty

Starts the moment someone comments, shares, or DMs so you nurture loyalty before they ever convert

Rewards attention, participation, and advocacy so people engage more and boost your organic reach

Lives inside right where your fans already hang out and interact - Instagram, TikTok, and Facebook

Builds brand love and repeat behavior early so fans stick around without needing constant discounts

Reward brand love

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Give them points for engagement

Reward fans for every comment, UGC post, mention, or Story tag by assigning as many points as the interaction is worth to you.

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Create a tiered reward system

Set custom tiers with a mix of no-strings gifts and purchase-linked perks so fans stay engaged for free rewards and also convert.

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NEW FEATURE

Collect and reward UGC on autopilot

Capture posts with tags and Stories with mentions, and reward the UGC creators as part of your social loyalty & rewards program with Scrollmark.

Reward fans for UGC
Give points and perks to fans who create UGC for you, encouraging them to keep doing it.
Auto-pull content in dashboard
Pull in Story tags, mentions, and UGC posts from Instagram and TikTok without lifting a finger.
Request rights fast
Send DM-based permission requests instantly and track approvals in one place.
Success Story

Shopkick increases engagement by 61% with Social Loyalty

We highly recommend investing in Scrollmark’s social loyalty program! It’s a win-win: customers feel valued and engaged, while brands see increased visibility and KPIs. The social loyalty program has provided a fun and easy way to drive our users back to in-app activations.

Manager, Social Media and Content
Maria Baez
Social loyaty members
1.1k+
Engagement lift
61%
Median engagement lift
50%
Read the Success Story
Check it Out
Check it Out

Automate loyalty end-to-end

Scrollmark helps you automate everything: send point updates, unlock rewards, and tease the next tier - all inside the DMs, on autopilot.

Get started today

Let's talk how you can grow your brand love on socials and convert it into growth.

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