HITMAN Leverages Instagram Drops to Generate UGC and Feedback
Highlights
Automation captures every Story mention
Automated system catches and processes every Instagram Story tag around the clock, replacing manual monitoring entirely.
An new source of feedback from players
Thousands of players commented on a post to take a survey - generating valuable feedback while making the post go viral.
Guaranteed Virality
Players are eager to claim an in-game reward. For a simple action like a comment or a share, owned content is almost guaranteed to go viral every time.
1610 Survey Responses
123 Clips Posted
60 Hours Saved
Scrollmark made it easy to activate our HITMAN community at scale on our owned socials with Drops - rewarding players with an in-game duck for sharing clips and completing a fast DM survey. We collected over 1,600 responses and generated 120+ pieces of UGC our team could quickly use in marketing, all while making our own posts go viral with minimal effort!
Gabriel Begorgis
Social Media & Influencer Manager
Driving Social Virality with Drops
Leveraging in-game drops to increase social engagement
IOI activated their community by rewarding players who posted clips of the latest mission or engaged with HITMAN on social media with an in-game drop.
By encouraging players to leave a comment on their posts to take a survey, or post a clip of themselves completing the latest mission, IOI baked virality directly into the campaign, turning every reward into a new piece of content, engagement, and reach.
Feedback for a Duck
Turning Social DMs into a Survey Tool
Players could comment “Survey” on a post to receive a DM with a short survey about the latest mission. After completing it, players were automatically sent a duck in exchange for their feedback.
The result: by meeting players where they are, the team was able to easily generate thousands of comments on their survey post, leading to 1610 survey responses.
Enter The Next Generation of Social
We'll show you how the Scrollmark platform can grow social outcomes and save you time.
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