Top Automations to use

Scrollmark offers powerful pre-built automation templates that handle common social media workflows. These journeys run on autopilot, saving you time while driving engagement and conversions.

To get started, hover over the Automations tab in the left navigation menu, then click Journeys. You'll see popular pre-fabricated journey templates ready to customize for your brand.

1. Giveaways

Collect emails from DMs

Utilize this automation to collect emails from Instagram giveaways. Encourage fans to tag 3 friends in the comment section to enter. Once they tag 3 friends, they receive an automated DM asking for their email to complete their entry.

Results: This automation sees an average conversion rate of 85%.

2. FAQs (for comments & DMs)

Respond to frequently asked questions in your DMs ...instantly

This journey uses AI segmenters to respond to frequently asked questions over Direct Messages. You can use these segmenters to respond to questions, plug into third-party tools, or escalate messages to your team for personalized follow-up.

3. Shoppable Posts

Comment to Shop

Shoppable Posts are a powerful way to increase engagement on your page and directly link engagers to your Shopify store. Since Shoppable Posts integrate directly with your catalog (not the Instagram Shop), you don't pay the standard 5% commission to Meta. These posts also collect user IP addresses for attribution purposes.

Why we recommend Shoppable Posts:

  1. They increase your engagement, getting your post out to more fans
  2. They collect user data and provide a powerful pipeline for attribution
  3. You pay no commission to Meta

4. Quizzes/Surveys

Increase page engagement with a fun quiz or survey

This automation uses Meta's Quick Replies feature to create interactive experiences. You can segment responders into different audience categories using tags, then present personalized product suggestions based on their answers.

Use cases:

  • Product finder quiz: Collect tags and use conditionals to suggest products based on answers
  • Knowledge quiz: Keep "correct" and "incorrect" nodes to test audience knowledge
  • Product feedback survey: Use tags to categorize feedback and gather insights
  • Lead collection: Add a listener at the end to collect emails before revealing results

Each template provides a foundation you can customize to match your brand voice and business objectives. Once configured, these automations run completely hands-free, engaging your audience day and night.