Shopkick Drives 3x Higher User Engagement with Social Fan Clubs

Headquarters
Denver, CO
Founded
2009
Website
shopkick.com
Company Size
115
@shopkick
Industry
Application Software
Shopkick, a popular shopping rewards app, wanted to increase their organic engagement on Instagram without relying on expensive influencer strategies. They alsowanted to kickstart their community-powered growth to reduce their dependence on paid social and keep their CAC in check.
Highlights
Automated rewards drive repeat engagement
Smart automation recognizes and rewards social interactions instantly, turning casual followers into active fan club members.
Social fan club creates measurable results
Fan club members showed 3X higher engagement scores compared to non-participating Shopkick followers.
Engaged users become brand advocates
66.6% of users maintained high engagement levels, creating a self-reinforcing cycle of loyalty.
Smart tracking prevents spam issues
Automated rules maintained program quality while organizing and monitoring all user interactions effectively.
Results
3x
Engagement Lift
5x
Highly Engaged Users
We highly recommend investing in Scrollmark’s social loyalty program! It’s a win-win: customers feel valued and engaged, while brands see increased visibility and KPIs. The social loyalty program has provided a fun and easy way to drive our users back to in-app activations.
Maria Baez
Manager, Social Media and Content
Shopkick teamed up with Scrollmark to create a social fan club program that would reward their most engaged followers and turn casual users into loyal brand advocates.
The social fan club program was designed to make their followers feel special and keep them coming back for more. Once set, the social fan club program would run on autopilot to:
The result was a self-reinforcing cycle where fan club members achieved a median engagement score of 30 points, compared to just 10 points for non-participants - a 3X increase.
Users engage with Shopkick's content through comments, mentions, and tags, instantly receiving automated rewards and points that acknowledge their fan club membership. This recognition sparks repeated interactions and earning points adds a gamified element that turns casual engagement into a habit.
The data proved the flywheel's effectiveness and the program created a clear shift toward higher engagement, with 66.6% of fan club members maintaining medium-to-high engagement levels compared to 11% for non-participants - an 5x increase.
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