Shopkick Drives 3x Higher User Engagement with Social Loyalty

Headquarters

Denver, CO

Founded

2009

Website

shopkick.com

Company Size

115

Instagram

@shopkick

Industry

Application Software

Shopkick, a popular shopping rewards app, wanted to increase their organic engagement on Instagram without relying on expensive influencer strategies. They wanted to drive meaningful interactions that could convert into brand loyalty — all while staying cost-effective.

Highlights

Automated rewards drive repeat engagement

Smart automation recognizes and rewards social interactions instantly, turning casual followers into active participants.

Social loyalty creates measurable results

Program participants showed 3X higher engagement scores compared to non-participating Shopkick followers.

Engaged users become brand advocates

66.6% of users maintained high engagement levels, creating a self-reinforcing cycle of loyalty.

Smart tracking prevents spam issues

Automated rules maintained program quality while organizing and monitoring all user interactions effectively.

Results

Engagement Lift

Highly Engaged Users

We highly recommend investing in Scrollmark’s social loyalty program! It’s a win-win: customers feel valued and engaged, while brands see increased visibility and KPIs. The social loyalty program has provided a fun and easy way to drive our users back to in-app activations.

Maria Baez

Manager, Social Media and Content

Building a loyalty engine on social

Shopkick teamed up with Scrollmark to create a custom social loyalty program that would reward their most engaged followers and turn casual users into loyal brand advocates.

The social loyalty program was designed to make their followers feel special and keep them coming back for more. Once set, the social loyalty program would run on autopilot to:

Spot when users engage with their content through comments, mentions, or tags
Welcome new participants with a friendly, on-brand message
Track engagement and reward users at every milestone
Keep everything organized and spam-free with smart automation rules

Powering the social engagement flywheel

The result was a self-reinforcing cycle where loyalty program users achieved a median engagement score of 30 points, compared to just 10 points for non-participants - a 3X increase.

Users engage with Shopkick's content through comments, mentions, and tags, instantly receiving automated rewards and points that acknowledge their participation. This recognition sparks repeated interactions and earning points adds a gamified element that turns casual engagement into a habit.

The data proved the flywheel's effectiveness and the program created a clear shift toward higher engagement, with 66.6% of participating users maintaining medium-to-high engagement levels compared to 11% for non-participants - an 5x increase.

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