Social Direct Response

How to Build an Engaged Web3 Community on Social Media

AJ Damiano
AJ Damiano

An engaged community around a Web3 project sets off a chain reaction – more people come, the project gets better, more useful and easily monetizable.

The community also keeps the project afloat through rough patches, helps it adapt, keeps folks interested.

You need to make them feel at home, like they're truly part of whatever cool thing you're building.

When people feel that connection, they don't just drop in occassionally, they stick around for the long haul.

On the flip side, Web3 projects with weak communities just don't seem to get off the ground.

Or they start up but fade away just as fast.

So, how can you whip up a Web3 community that stays engaged and helps your project hit the high notes?

Sit tight because I'm about to spill all the beans on doing just that.

Kickstart conversations with content that begs a double-take

The first step to building a thriving community is to seed it with content that really speaks to your crowd.

The goal of the content should be to start a dialogue that your community wants to be a part of.

When you’re just starting out, you’ll be the only one creating content around your project and brand, but soon your community will jump in and start adding their own flavor to the mix. This user-generated content (UGC) won’t be just cool to have, it'll help you immensely for building credibility and trust.

But before you start putting out content, you’ll have to set the stage for your brand’s story.

Craft your brand narrative hook

Your brand’s narrative is the foundation of your community-building efforts, serving as the thread that connects your project with your audience.

Begin by pinpointing what makes your project unique in the Web3 space. Is it the innovative technology, the problem it solves, or the unique way it engages with users?

Also consider the origins of your project – the initial spark, challenges overcome, and milestones achieved. This journey can be a powerful tool to connect with your audience on a personal level.

Weave your project’s unique aspects, vision, and goals into a cohesive, compelling story.

This should go beyond just facts and features, it should evoke emotions and connect on a human level.

Once you’ve created your story, share it across your social media platforms.

Use relatable language and scenarios to illustrate how your project impacts the real world. For instance, if your project addresses privacy in digital communications, narrate how it empowers individuals in their daily online interactions.

Tailor the narrative to fit the style and audience of each platform, whether it's a long post, an engaging video, or a series of short tweets.

Later, you’ll be inviting your audience to be part of your story so consistency is key. For engagement and UGC, you’ll be encouraging them to share their experiences, thoughts, and how they relate to your project's journey and goals. Make sure your brand narrative is woven into all your content, from informational posts to community interactions. is a Web3 project with a narrative that really sticks.

They tell their community that it’s a bunch of folks from all corners of the internet, coming together to cook up some seriously slick financial products on Ethereum. That they're all in it together, reaping the rewards as one big, decentralized family. is all about spinning up automated DeFi investment strategies that are smart – they're designed to rake in the biggest rewards while keeping those pesky risks at bay.

In the same way, you can use storytelling as a tool to spark discussions, host Q&A sessions, and create interactive content that resonates with your community's interests and experiences.

Educate with content that sticks and connects

Web3 can be a bit of a head-scratcher, right? But if you unpack all that complex stuff for your audience, you make it way easier for them to get what you're about.

This isn't just about dumping info on them. It's about giving them the know-how they need to feel like part of the gang.

When you shed light on all the Web3 mysteries, you're not just sharing knowledge – you're building real connections. That's what turns casual followers into loyal fans.

First things first, you need to explain how your project works from a technical perspective. Transparency is key in the Web3 community, and your users will want to understand the basis of your project.

You've also got to think about the questions and wrong ideas people might have about what you're doing. Let's use those to guide your content.

Peek at Fireblocks on LinkedIn for a sec – they're doing something that's spot on.

Take this post as an example, where Fireblocks gets into the twists and turns of keeping crypto safe in 2024. They’re straight-up schooling folks on why even with fewer crypto heists last year, the digital treasure chest that is crypto is still prime pirate bait. They share this journey, getting everyone fired up about innovation, while also serving up some solid learning.

And that's the kind of vibe you want to capture.

When you're dishing out content, you want it to be as engaging and thought-provoking as Fireblocks', making sure your community doesn't just scroll past it, but actually stops, thinks, and engages.

Once you have your topics for educational content, spread them out over time with a content calendar. Keep it consistent so there's always something fresh and interesting to check out.

And why not mix it up with stuff that's hot right now in the Web3 world and some evergreen content that's always going to be useful?

If you have the time and resouce, you can make some slick infographics too. Something that makes complex ideas look simple and cool. Think about using bold visuals and not too much text – you want it to pop. Tools like Canva or Adobe Spark are perfect for this.

Image source: Crypto Altruism

Videos are a great option as well. Short, snappy ones that lay out the big ideas. Maybe some animated explainers, interviews with folks who know their stuff, or even voiceover screen recordings.

And you should get these out where the action is - YouTube, Instagram Reels, and TikTok.

Put out entertaining content that pops too

Making entertaining content is just as important as the educational stuff when it comes to getting your Web3 community buzzing on social media.

It's a great way to get people sharing and really connecting with what you’re doing.

Let's start with memes and gifs. I’m talking about hooking into all those popular culture vibes to whip up some hilarious Web3-themed ones. These little gems are super shareable and add a bit of lightness to the often-heavy Web3 topics.

Every now and then, you can throw in something that'll give your community a good chuckle. Maybe a witty take on the Web3 world or a funny story about something that happened during the project.

Don't forget to share some behind-the-scenes action too.

Check this out – Flare threw it back to Taipei Blockchain Week with a tweet that’s packed with behind-the-scenes gems.

They’ve got snaps of everything: the crowd, the speakers, even the DJ booth. It's a sneak peek into how they have fun, showing us real moments that spotlight the people behind the brand.

Snapshots of your team in their natural habitat, working on the project, being their awesome selves work really well on social media. It shows the human side of your brand, making it easier for folks to relate to you.

You can also team up with some influencers who are big on the entertainment front. They can help you put out content that's not only fun but also spreads the word about your project in cool ways, reaching more and different kinds of people.

Spreading the word far and wide

Once we've got all this content lined up and posted, you’re in a great spot to start pulling in more followers and growing your community.

Get chummy in Web3 spaces

You’ll want to dive into online spots where Web3 buffs hang out, like Reddit or Discord. Time to chime in with your two cents, stir up some chats, and make sure everyone knows you're in the game.

Try to hit up some popular Web3 communities and Discord channels for AMAs. It'll be a good chance to strut your stuff, show you know your onions, and get your brand name buzzing among folks who are already jazzed about Web3.

When you're in those AMAs, drop some serious knowledge. Answering questions with the kind of insights that make people sit up and take notice.

Of course, you should use your social media to hype up these AMAs. Get the word out, pull in your crowd, and maybe even turn some heads who haven't seen you before.

Join forces for bigger impact

Scout for brands and other Web3 projects that are cruising in the same lane as you but aren't direct competitors. Think other tech startups or cool software tools.

You can swap content, co-host webinars, and guest post on each other's blogs, reaching new eyes together.

Oasis Network is seriously nailing the co-marketing game.

They paired up with Ocean Protocol and Celer Network, and check it out – they aren't just crossing fingers and hoping people tune in. They're actively creating buzz with tweets and LinkedIn posts, inviting everyone to their special event.

And, they're doing it with style. By sharing the mic with thought leaders and influencers, they're stretching their reach and tapping into their credibility, which is pure gold for attracting the crowd you want.

Co-marketing is about making cool stuff together and sharing it far and wide, across both your networks. This way, you're reaching a bigger crowd together, supported by the credibility you both share with your audiences.

Hunt for partners who complement what you do, and you'll create co-branded content that's too good not to share.

You should also reach out to thought leaders, influencers, experts and hotshot bloggers in the Web3 and tech world who talk to the kind of people you want to attract.

Get together on webinars, podcasts, blog posts, and even social media campaigns. They'll help you break into new territories with sponsored posts, reviews, and those all-important shoutouts.

Use social direct response ads

You can immediately improve your Web3 project’s visibility on social media with the help of ads. But the ads shouldn’t just look good, they should get your audience to act too.

I’m talking about social direct response ads.

These ads are designed to not only grab attention but also get people to click that link, leave a comment, share with a buddy – you get the gist.

Every ad becomes an invitation to jump into the conversation, to really engage with what you're doing in the Web3 space.

Imagine this: you've got these snazzy ads out there, people are noticing, they're curious, they're hitting 'like', they're commenting.

Usually, that's where things start to slow down, right? But with Scrollmark, that's just the beginning.

This tool is like having a super-responsive, always-on team that jumps on every interaction.

Someone likes and shares your content? Scrollmark's there with a personalized message.

Leaves a comment? Scrollmark can follow up, keeping the conversation going, and driving that engagement through the roof.

The cool thing about Scrollmark is how it blends automation with a personal touch.

You set up these 'Journeys' – they're like these smart paths that respond differently based on how people are interacting with your ads.

Say someone asks a question in the DMs – Scrollmark can detect that and fire back with an informative response, or even guide them to your site for more details.

Each interaction is an opportunity, and Scrollmark's designed to make the most of every single one.

Ramp up the fun with lively engagement

With a bit of luck and a lot of smart moves, you should be pulling in a pretty solid crowd. And once they're here, it's all about keeping them hooked and engaged.

Turn lurkers and viewers into participants with interactive content and live sessions

Whip up some quizzes or polls about Web3 or what your project's doing. Make 'em fun, throw in some quirky trivia.

Instagram Stories are perfect for quick quizzes, polls, and Q&A sessions. They're like snackable content bits that keep your audience engaged.

You can also jump on Twitch, Twitter Space, or Instagram Live for casual chats about Web3 stuff, maybe some games tied to your project, or Q&A sessions with a more relaxed, entertaining approach.

Twitter Spaces are probably best thing out there for live audio talks. You can discuss trends, give updates, and have real-time chats with your audience.

Bring in experts, influencers, or notable personalities in Web3 for guest appearances in your live sessions. This not only adds credibility but also diversifies the content and perspective offered to your audience.

Get those listening and watching involved. Ask for their thoughts, run some instant polls, maybe a quick challenge. Interaction is the name of the game.

I’ve been part of virtual events like Web3-themed games or competitions with hundreds of people and I can tell you they work. Community members can participate and enjoy themselves while learning about your project.

Occasionally, host open mic sessions where community members can join in and voice their opinions, ask questions, or share their experiences related to Web3 and your project. This creates a sense of community ownership and active participation.

As the responses to a live Q&A or a fun poll start rolling in, Scrollmark can step in and turn every interaction into a meaningful conversation.

Whether it's acknowledging a great question, adding more context to a poll response, or just keeping the banter lively, Scrollmark make sure no comment goes unnoticed and every participant feels valued.

It turns a one-way broadcast into a two-way dialogue, making your live sessions more engaging and personal.

Scrollmark's templates aren't just pre-set paths, they're your ticket to creating personalized, dynamic interactions that make every follower feel like a VIP.

You can roll out the red carpet with a 'Welcome Message to New Followers' that's more than just a hello or guide them to your other social media accounts with 'Point To Other Socials' template to keep the conversation going.

You can also collect their phone numbers and email easily by engaging them in a conversation in their DMs and build your contacts database for all your marketing initiatives.

Champion community participation

Regularly throw out topics or questions on your social channels. Get people talking, sharing their thoughts.

Pose open-ended questions or present scenarios related to Web3 and invite your community to share their thoughts and experiences.

Stay on top of comments and messages as they come in. Quick responses show you're listening and you care.

You can then regularly feature community contributions, such as insightful comments, unique perspectives, or interesting questions, on your social media channels. This not only acknowledges individual members but also encourages others to participate actively.

Create a culture of open feedback. Regularly ask your community for their thoughts on your content, live sessions, or your project in general.

Use tools like Google Forms or native social media polling features to gather and understand feedback. It’s a great way to see what your audience is thinking.

Play around with Facebook reactions, Twitter retweets, Instagram's 'Swipe Up' – all to get people more involved and spread your reach.

Recruit enthusiastic community members to act as moderators or ambassadors. They can help manage discussions, provide first-line responses, and create a welcoming environment for new members.

With Scrollmark, you can actually automate some aspects of community engagement, like recognizing frequent contributors or quickly responding to common queries.

Scrollmark unified inbox feature is like mission control for all your chats.

You toss out a hot topic on your social channels, something that gets your Web3 folks all fired up, ready to chat. Now, as those messages and comments start pouring in, Scrollmark's inbox let’s you zip out replies fast.

Spot a particularly juicy DM? Zap it straight onto your social feed and give your community members their own spotlight moment. And does that get the crowd cheering.

There's more. You want to know what your community's really thinking, right?

Scrollmark's inbox collects all that feedback in one place. You can spot trends, see what's hot, and even get a feel for the next big question to ask.

It keeps the conversation flowing and makes community management a breeze.

You won’t just be encouraging community participation but supercharging it. And that's when your community turns from a bunch of individuals into a thriving, buzzing hive of Web3 awesomeness.

Rally the crowd with contests, challenges, and showdowns

You can start with simple things like setting up challenges for your community to create stuff with your branded hashtag – memes, videos, stories, you name it – about your project. Or post pics and have your crowd come up with captions. It's a solid way to build a sense of belonging and get them involved.

This content can also double as UGC which you can use to promote your project and build social proof around it.

If your project is more technical, host coding contests or hackathons. Offer challenges related to your project or the broader Web3 space, providing an opportunity for developers to showcase their skills and contribute to the community.

You can also partner with other Web3 projects or platforms to host larger contests or events. This not only increases the scale of your contests but also introduces your community to new ideas and opportunities in the Web3 space.

Hand out some cool perks for the best stuff they come up with. Everyone loves a little recognition and some freebies.

Make sure to showcase the winners and their contributions on your social media platforms. Share their work, interview them, or offer them a moment in the spotlight during your live sessions.

Remember, the key to success in these initiatives is consistency and a genuine effort to build and nurture your community. By engaging your audience through these various methods, you create a vibrant ecosystem around your Web3 project that fosters loyalty, learning, and growth.

Scrollmark can assist in managing these contests.

Support you launch a hashtag challenge, inviting your community to share their most creative memes, videos, or stories related to your Web3 project.

Scrollmark's Audience feature becomes your dashboard for stardom, where you can track all the entries, tag 'em, and even categorize 'em based on the type of content they’re creating.

As submissions roll in, Scrollmark lets you keep a finger on the pulse of the contest.

You can easily see who's actively participating, reach out with personalized messages of encouragement, or drop updates about the contest.

When you pair up for a mega-contest with another Web3 project, Scrollmark's Audience feature becomes even more important. It helps you sift through the increased volume of participants, ensuring no one gets lost in the shuffle and everyone gets their moment to shine.

And when it's time to reward the creators of the best content, Scrollmark's got your back. Not only can you organize your winners and their contact details, but you can also use the platform to coordinate the delivery of those well-earned perks.

But it doesn't end at the prize ceremony. Use Scrollmark to showcase your winners across your socials. With all the details in one place, it's a breeze to share their contributions, schedule them for a live session spotlight, or even feature their testimonials.

Every participant will feel like a part of something bigger, creating a sense of community and belonging that goes beyond just winning or losing.

Final thoughts

Wrapping this up, here's the scoop:

Building a vibrant Web3 community on socials requires you to have three things right:

  1. good content  
  2. solid promotion strategy
  3. engagement that doesn’t let people scroll away

The best Web3 communities are about connections, conversations, and that warm, fuzzy feeling of belonging.

Keep them talking, laughing, and coding or creating, and you've got yourself a community that's not just along for the ride, but one that's helping steer the project to exciting new destinations.

Let me know your thoughts on Twitter, and as always, all my best.

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