Sequel Brands connects a national social audience with the right local studio
- Business
- Fitness & wellness franchises
- Featured brand
- Pilates Addiction
- Website
- sequelbrands.com
Gianna Ormonde
Social Media Manager, Sequel Brands
Gianna Ormonde shares how a lean team gives prospective members the right local answer and builds interest before a studio opens.
So we're able to connect with somebody immediately right when they spark the interest online and capture their attention.
Using business context to dynamically change social marketing
Prospective members want to know about the studio near them. For Sequel Brands' lean central team, that creates a very local challenge. One studio is already teaching classes while another is in presale, and studio statuses are constantly changing.
Scrollmark pulls this shifting context when engaging with prospective members to give the correct information and drive the right follow-up action, whether that’s getting on a presale VIP list or booking a class.
Managing multiple brands under the same umbrella
Scrollmark gives company, brand, and studio owners an experience built around their responsibilities. At the company level, Sequel can track brand satisfaction across the portfolio and set consistent brand guidelines for social engagement.
Brand teams can monitor response rates and manage the context and automations used across their social accounts, keeping each conversation relevant to the brand and location.
Studio owners can see how many new leads their location is generating and manage messages manually when a conversation needs their attention.
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