Give social interest a next step
Scrollmark Community Management Agents pick up the moment someone engages, qualify what they want, and carry the conversation from question to checkout in your brand voice.
Agents that answer inside your guardrails
Every reply follows the same four steps, and you set the rules at each one.
Route
Rules or an AI segmenter pick the branch. Describe each path in plain words, like “take this path when the customer is unhappy”, and the segmenter reads the conversation, their history, and their tags to choose.
Draft
The agent replies to the DM or comment, likes, hides, or tags, using only the actions you allow on that step and only facts from your knowledge base.
Verify
Start every step in review. Drafts wait in the approvals queue to be sent, edited, or rejected. Switch a step to full autonomy when your team stops editing its replies.
Escalate
A question the playbook can't answer, a turn cap, or a timeout hands the conversation to a person. Escalation is always on and can't be configured away.
Reward the fans who show up in public
Points for public engagement
Comments, mentions, story tags, and DMs on Instagram, Facebook, and TikTok earn points, with the daily and weekly caps and the expiry you set.
Tiers that trigger journeys
A points threshold starts a journey: the VIP welcome, the early-access DM, and the unique discount code.
Points on the customer record
Balances live on the profile, work as a trigger or a condition in any journey, and roll up in loyalty analytics.
Describe the goal. Scrollmark builds the journey.
Tell Scrollmark what you want to happen when someone engages. AI drafts a journey you can inspect and edit, including its triggers, responses, and branches, before you activate it.
- Start with a product inquiry, giveaway, or contact-capture flow
- Refine the draft in plain language or in the journey builder
- Review the steps and choose what runs automatically
Turn intent into a relationship
Lifecycle touchpoints on social
The welcome, the winback, and the VIP invite arrive as DMs for the customers already spending their time on social.
Grow email and SMS lists from social
Journeys ask for the email or phone number at the moment it feels natural, then sync every opt-in to your lists with consent handled.
Make every post shoppable
Answer buying questions with a product carousel right in the DM: names, images, pricing, and a link straight to the product page. No 'link in bio' dead end, no lost momentum.
Social attribution, finally
Every product link is UTM-tracked, so you can see exactly which post, ad, or influencer drove the click, and tie revenue back to the conversation that started it.
Autonomy you set, one step at a time
Review or full autonomy
Each agent step starts in review. You decide when a step has earned the right to send on its own.
Allowed actions per step
Reply, like, hide, tag, or escalate. An agent can only take the actions you turn on for that step.
Turn caps and timeouts
Set how many turns an agent may take and how long a conversation may idle before a person takes over.
Every run on the record
Each journey run is logged with its outcome, resolved, abandoned, escalated, or failed, so you can replay what happened and why.
Let's Get Social
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