Zero Latency VR Collects 373 Pieces of UGC Without Lifting a Finger
Highlights
Automation captures every Story mention
Automated system catches and processes every Instagram Story tag around the clock, replacing manual monitoring entirely.
Recognition drives more sharing
Quick response to Story mentions encourages repeat tagging, creating a self-sustaining UGC cycle.
Stories convert to contacts automatically
31% of tagged Stories led to email collection through natural, appreciation-focused outreach.
373
Story Mentions Processed
116
Emails Collected
31%
Story-to-Lead Conversion Rate
What I love about Scrollmark is the responsiveness. I can ping the team with an idea and they're instantly on it. Then a week or two later, it's not just done - it's live and running automatically. It's incredible to see our ideas turn into actual results without any heavy lifting on our end.
Jeremy Bratetich
Marketing Manager
Saving 37 hours of manual work
The tricky part was ensuring no tagged Story went unnoticed and turning these organic moments into usable marketing assets, without having someone constantly monitoring Instagram. That's where Scrollmark came in.
Zero Latency set up an automation that would instantly catch Story mentions, tag users for tracking, and send permission requests via DM - while maintaining a friendly, on-brand voice.
Collecting 373 pieces of UGC manually would have taken a significant amount of time.
For each post, the team would typically need to:
- spot the content (2–3 minutes),
- reach out for permission (1–2 minutes), and
- track or follow up as needed (1–2 minutes),
adding up to around 6 minutes per post.
Across 373 posts, that’s roughly 2,238 minutes, or more than 37 hours of manual work #SaveTheMarketer
By using Scrollmark to automate UGC detection and rights requests, Zero Latency VR saved that time and redirected effort toward content planning and community building instead.
Turning 373 Story mentions into 116 emails
Every auto-DM sent by Zero Latency VR to request permission for Story mentions also asked for the user’s contact details. This helped them build their email list while turning one-off mentions into the start of a longer relationship.
Let's also talk about how much money all this free UGC saved Zero Latency VR.
A single professional shoot can cost upwards of $3,000, and a macro influencer campaign typically starts from $5,000. Having 373 pieces of approved, authentic content means massive marketing spend efficiency.
While standard lead capture might cost $20-30 per contact, Scrollmark collected 116 qualified email leads from an already-engaged audience at zero additional cost.
What makes this approach special is its organic nature - these are customers excited enough to share their experience on Instagram.
Paid lead gen often yields cold contacts and capturing emails from already-engaged customers who've experienced and shared about the brand always leads to better overall outcomes.
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