Shopkick Grows Engagement by 61% Higher User Engagement with Social Fan Clubs
Highlights
Automated rewards drive repeat engagement
Smart automation recognizes and rewards social interactions instantly, turning casual followers into active fan club members.
Proven engagement lift
Shopkick saw an amazing 61% increase in engagement activity after 1.1K+ followers joined the Social Loyalty program.
Sustainable growth
Social Loyalty members maintained these higher engagement levels, which created a self-reinforcing community.
Predictable results at scale
With over 1.1K active participants in the program, Shopkick was able to create sustainable engagement in an organic manner.
61%
Increase in User Engagement
50%
Growth in Median Monthly Engagements
1,100+
Active Social Loyalty Members
We highly recommend investing in Scrollmark’s social loyalty program! It’s a win-win: customers feel valued and engaged, while brands see increased visibility and KPIs. The social loyalty program has provided a fun and easy way to drive our users back to in-app activations.
Maria Baez
Manager, Social Media and Content
Turning followers into community members
Shopkick faced a common challenge: their social media following wasn't translating into meaningful engagement or business impact. They had followers, but not a community. With the rising customer acquisition costs and algorithm changes constantly threatening organic reach, they needed a more sustainable approach to social media.
The solution was Scrollmark's Social Loyalty program, which automatically:
- Recognizes and rewards followers for engaging with content
- Welcome new members with a friendly, on-brand messago
- Tracks engagement milestones and delivers pre-set reward
- Maintains momentum with the help of consistent recognition
Engagement that compounds
Before the program, users averaged just 2.75 engagements per 30-day period. After receiving their welcome journey through Scrollmark's platform, that number jumped to 4.46 engagements – a 61% increase.
The median engagement rate showed a 50% improvement, increasing from 2 to 3 engagements per user per month. With a sample size of over 1,100 participants, these results are statistically significant at a 99% confidence level.
Unlike paid campaigns that stop delivering the moment spending stops, Social Loyalty creates lasting behavior change among participants. For brands like Shopkick, this means turning their social media presence from a broadcast channel into a thriving community that drives value day in and day out for the brand and its members.
Get started today
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