CrazyGames Increases Response Rate on TikTok by 36%
Highlights
AI powers real conversations
Smart system matches comments with pre-approved, on-brand responses automatically.
No fan moment gets missed
Round-the-clock response system ensures every community interaction gets attention.
Response rate jumps by 36%
Automated engagement system significantly improves comment interaction efficiency.
21.5K+
Comments Handled in 6 Months
36%
Increase in Response Rate
7
Hours Saved Per Week
Scrollmark automates TikTok management, so we don’t worry about tracking things manually. It shows all our info and comments in one place, saving time and letting us focus more on the community.
Mathew Estigarribia
Community Marketing Manager
Managing 100s of comments every week
CrazyGames was dealing with tons of TikTok comments they wanted to respond to, but managing hundreds of comments and DMs every week for small social teams is not an easy task.
Here's how they made it work with Scrollmark:
- They created comment reply templates inside Scrollmark and mapped them to common comments they received
- Using Scrollmark's AI segmentor, they defined which reply should be paired with which incoming comment
- The segmentor uses contextual logic to understand the comment and send the most appropriate reply
The whole thing ran smoothly on its own and kept CrazyGames's fun, casual vibe in every response
Saving 7 hours every week
CrazyGames's social team was drowning in TikTok comments before, but this new setup meant they could actually keep up with fans WHILE creating amazing content.
Check out what they pulled off:
- Knocked out responses to over 21.5K comments automatically over the last 6 months
- Handled way more fan interactions, with a 36% increase in their response rate, without needing to hire more people
- Saved about 7 hours every week, if we assume every reply would usually take 30 seconds (it typically takes more time!) #SaveTheMarketer
Instead of spending a good chunk of the day catching up on comments, their social team could focus on high-impact work like content, collabs, and community growth.
Get started today
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