Tiege Hanley Turns Instagram Engagement into Revenue Stream

Headquarters
Chicago, IL
Founded
2009
Website
tiege.com
Company Size
40
@tiegehanley
Industry
Beauty and Skincare
Tiege Hanley is a global men’s skincare and grooming brand. Their team wanted to activate their organic social content and get new affiliates, partnerships, leads, and sales from their large Instagram presence.
Highlights
AI spots partnership potential
Scrollmark identifies influencers and business accounts for affiliate program outreach.
Global brand, personalized touch
Automated responses run 24/7 and maintain personal connection across time zones.
Engagement drives revenue
34% of DM link clicks convert into website traffic and purchases.
Results
235
Auto-DMs Sent
34%
DM-to-Link Click Rate
Using Scrollmark was like hitting the ffwd button on our social strategy. The tool works while we sleep, sending DMs and replies to users across the globe, which is pretty awesome for keeping the conversation going. The best part is that it's all on autopilot, no extra hands needed from our team.
Tiege Hanley
Organic Social Lead
The challenge was figuring out which followers were just casual commenters versus those who could become true brand ambassadors or loyal customers. They needed an easy way to identify the key users and give them a reason to get more invested with the brand, without managing every single interaction manually.
Using Scrollmark's automation, Tiege Hanley created a system that could instantly recognize and segment followers based on their engagement patterns and profile characteristics.
Setting up an intelligent response system that would run 24/7, they automated two key workflows:
In 4 weeks, Tiege Hanley sent 235 auto-DMs and got a 34% CTR on the product links included in the DMs.
Those clicks led straight to their website, racking up purchases thanks to social media.
Running 24/7 is a game-changer for a global brand like Tiege Hanley. Social media never sleeps, and Scrollmark’s automation keeps them responsive around the clock.
See how you too can win on social with Scrollmark like these top brands
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