Tiege Hanley Turns Instagram Engagement into Revenue Stream

Headquarters

Chicago, IL

Founded

2009

Website

tiege.com

Company Size

Instagram

@tiegehanley

Industry

Beauty and Skincare

Tiege Hanley is a global men’s skincare and grooming brand. Their team wanted to activate their organic social content and get new affiliates, partnerships, leads, and sales from their large Instagram presence.

Highlights

AI spots partnership potential

Scrollmark identifies influencers and business accounts for affiliate program outreach.

Global brand, personalized touch

Automated responses run 24/7 and maintain personal connection across time zones.

Engagement drives revenue

34% of DM link clicks convert into website traffic and purchases.

Results

235

Auto-DMs Sent

34%

DM-to-Link Click Rate

Using Scrollmark was like hitting the ffwd button on our social strategy. The tool works while we sleep, sending DMs and replies to users across the globe, which is pretty awesome for keeping the conversation going. The best part is that it's all on autopilot, no extra hands needed from our team.

Briana Bueno

Organic Social Lead

Powering smart community engagement

The challenge was figuring out which followers were just casual commenters versus those who could become true brand ambassadors or loyal customers. They needed an easy way to identify the key users and give them a reason to get more invested with the brand, without managing every single interaction manually.

Using Scrollmark's automation, Tiege Hanley created a system that could instantly recognize and segment followers based on their engagement patterns and profile characteristics.

Setting up an intelligent response system that would run 24/7, they automated two key workflows:

For users with 10K+ followers and business accounts: Automated DMs with affiliate program invitations
For highly engaged regular followers: Personalized DM offers with exclusive discount codes

Driving measurable growth

In 4 weeks, Tiege Hanley sent 235 auto-DMs and got a 34% CTR on the product links included in the DMs.

Those clicks led straight to their website, racking up purchases thanks to social media.

Running 24/7 is a game-changer for a global brand like Tiege Hanley. Social media never sleeps, and Scrollmark’s automation keeps them responsive around the clock.

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