Tiege Hanley Turns 235 DMs into Revenue
Highlights
6 hours of manual work saved
Scrollmark handled 235 DMs automatically without the need to chase comments, open commenter profiles, and copy-paste replies hours later.
Engagement drives revenue
34% of DM link clicks converted into website traffic and purchases.
No missed engagement or delays
Scrollmark caught every engagement and replied instantly, making the most of audience interest while it was hot.
235
Auto-DMs Sent
34%
DM-to-Link Click Rate
6
Hours Saved
Using Scrollmark was like hitting the ffwd button on our social strategy. The tool works while we sleep, sending DMs and replies to users across the globe, which is pretty awesome for keeping the conversation going. The best part is that it's all on autopilot, no extra hands needed from our team.
Briana Bueno
Organic Social Lead
Spotting high-value engagers and followers
Tiege Hanley wanted to activate their organic social content and get new affiliates, partnerships, leads, and sales from their large Instagram presence. They wanted social ROI.
The challenge was figuring out which followers were just casual commenters versus those who could become true brand ambassadors or loyal customers.
They needed an easy way to identify the key users and give them a reason to get more invested with the brand, without managing every single interaction manually.
With Scrollmark, they built a 24/7 automation that identified high-potential followers based on their engagement patterns and profile characteristics and nudged them into action.
- For users with 10K+ followers and business accounts, they set up automated DMs with affiliate program invitations.
- For highly engaged regular followers, they set up personalized DM offers with exclusive discount codes to get them to visit their website and buy.
This setup helped Tiege Hanley turn everyday interactions into real outcomes: partner leads, customer acquisition, and measurable returns on social.
Proving that social can sell
In just 4 weeks, Tiege Hanley sent 235 auto-DMs with a 34% CTR on the product links, driving direct revenue from organic Instagram activity.
Assuming sending one DM takes ~1.5 minutes from reading comment, to opening profile, and sending the message, Tiege Hanley saved nearly 6 hours of repetitive manual outreach and ensured every DM went out instantly, not hours later when the moment had passed. #SaveTheMarketer
This is what social commerce looked like for Tiege Hanley with Scrollmark:
- Spotted engaged followers in the comments
- Auto-DMed affiliate invites and product offers based on profile type
- Tracked clicks, conversions, and revenue with UTM'd links
For a global brand like Tiege Hanley, 24/7 automation meant no missed comments, no lag in replies, and no lost sales. Social media never sleeps, and Scrollmark’s automation keeps them responsive around the clock.
Get started today
Let's talk how you can grow your brand love on socials and convert it into growth.
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