Fox Racing Turns Single Influencer Post into 1.2K+ Emails
Highlights
Automation keeps fans engaged
Scrollmark replies to every comment and sends instant but personalized DMs based on templates pre-set by Fox Racing team, extending the impact of influencer campaigns.
1-in-3 DMs become email leads
Instant, auto-DMs feel personal and reach fans at the peak of their interest, making it easier for them to give their contact info.
179 hours saved
Scrollmark replies to EVERY comment, then sends DMs offering extra entry in exchange for email, collects emails, and tags the users who share their details - all on autopilot.
4.3K+
Auto-DMs Sent
1.2K+
Emails Collected
29%
DM-to-Email Rate
During our recent signed athlete jersey giveaway we used Scrollmark's automation with the goal of collecting emails. Our followers entered by commenting on our post, and through Scrollmark’s automation, we gathered 1,062 opt-ins in only 3 days.
Tyler Paget
Director of Social & Community
Turning 29% of DMs into contact info
Fox Racing teamed up with AMA Supercross star Jo Shimoda for a high-stakes giveaway on Instagram. They wanted to boost their social engagement through this authentic influencer partnership, so they used Scrollmark to make sure every comment actually went somewhere.
They set up a simple flow:
- Auto-reply to every comment
- Slide into DMs with a personalized message
- Capture emails from anyone who showed interest
Scrollmark quietly auto-replied to 2.3K comments, sending 4,300+ DMs, and turning them into 1,255 solid email leads with a 29% conversion rate.
These were collected automatically in Fox Racing's social CRM inside Scrollmark, ready to be exported and synced with their CDP and marketing stack for better personalization and retargeting.
This allowed Fox Racing to get more out of a single Instagram collab, without additional staffing, manual work, or delays.
Saving 169 hours and getting a shoutout
Managing Fox Racing’s influencer campaign manually would have required a major time investment.
But Scrollmark handled it all automatically::
- Responding to comments: Manually copy-pasting the same reply takes about 15–20 seconds each → 2,361 comments × 0.25 minutes = 590 minutes (~10 hours)
- Sending DMs manually: Identifying the commenter, opening their profile, personalizing the message, and sending typically takes around 1.5–2 minutes per message → 4,344 DMs × 1.75 minutes = 7,602 minutes (~127 hours)
- Collecting and logging emails: Monitoring replies, extracting emails, and updating internal lists or tools takes about 2 minutes per email → 1,255 emails × 2 minutes = 2,510 minutes (~42 hours)
In total, Scrollmark saved the Fox Racing team more than 179 hours of manual work. #SaveTheMarketer
Tyler Paget, Director of Social at Fox Racing, also shared his experience with Scrollmark on LinkedIn. Beyond giveaways, his team uses it to track top fans and surprise them with signed jerseys and exclusive merch, helping them scale social media marketing activities while keeping interactions personal and on-brand.
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